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Marketing

Converting Emails to Sales Leads with Cloud-based CRM

The first important step in the Sales Cycle is Prospecting or Leads Generation. And the easiest and most preferred means by potential customers to communicate is through email. No wonder most sales organizations pepper nooks and cranny of the internet with their contact points, and these come in many forms – however, each message would […]

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Marketing

Three mistakes you’re making with your marketing data

Data has become more important than ever for marketers. Not just to better understand customers and their journeys, but to launch timelier, more relevant campaigns, and develop the reports that reveal the results of their marketing efforts. Still, as marketers transition towards a role that demands better knowledge of data science, there may be a […]

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Marketing

The 80:20 rule: Using the Pareto Principle to maximise your marketing

Call it what you will – “The law of the vital few” or simply the “80:20 rule”. The early 19th century principle devised by Italian Vilfredo Pareto, when applied to customer data, provides us with insights that can change the way we market to our customers and prospects! That is if 80% of our revenue comes […]

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Marketing

The Customer Is King – but Is the Crown Starting to Slip?

“The customer is king” is a well-known term that stems from a universal view of how customer service should be approached. For decades, customer services and sales departments have taught their staff that this is the case, but this mindset has led to organizations treating every customer the same. So is this universal approach still […]

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BUSINESS

Which businesses need the sun to shine this bank holiday weekend?

Fish and chips, black cabs, double decker buses, The Beatles, cups of tea and, unfortunately, rain. These are just a few things that the UK is known for. Amongst the many unique aspects of living in the UK, it is a well known fact that we regularly have to put up with some pretty shoddy […]

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Marketing

Six Ways Good Quality Data Will Benefit Your Marketing and Business Performance

Data is a double-edged sword. There is more of it than ever before, collected and collated through countless online and offline channels. As a result we are able to glean more impressive levels of insight into the actions and motivations of customers. At the same time, with ever-expanding volumes of data comes complexity and an increase […]

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Marketing

Marketing Data Management: The Key to a Single Customer View

The majority of marketers are frustrated with their databases and the quality of information they contain. Armed with the correct data, marketers can effectively target new customers and prospects whilst ensuring that existing customers only receive relevant marketing communications. No customer wants to receive an e-shot from a business encouraging them to buy a product […]

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BUSINESS

How to discover who your most profitable customers are

We all have those customers. You know, the ones who are impractically difficult to serve. The ones who exploit your policies. The ones who take up precious time with problems they could easily find a solution for themselves. The customers who are late to pay, will leave your services at the drop of a hat for a […]

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Marketing

Is a Single Customer View fantasy, or the real deal?

When it comes to data analytics technology, there is an understandable desire for marketers to jump on the hottest and most exciting trends. However, expensive failures and undelivered promises from past ‘big things’ mean that not everyone has embraced the concept of a Single Customer View (SCV). Some sceptics have even gone as far as to say […]

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BUSINESS

The Top 8 Benefits of Email Marketing

Email marketing is a powerful digital advertising strategy that thousands of businesses use efficiently to increase their website’s traffic and to generate sales. If you’ve ever bought from an online store then the chances are you were signed up to their email list. These emails keep customers and clients up to date with the ongoings […]

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BUSINESS

Affiliate site : Biggest Mistake and the End of this Series!

This is the last article of the Series Affiliate site 1 which made $$$ for me in just 2 months but I have to take it down due to some affiliate terms of the company I am promoting. So, In this article, I am going to tell you what happened in last 2 months with the site […]

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BUSINESS

Product promotion techniques and Best Affiliate marketing networks to get started

Ever tried Affiliate marketing? If not, I would like to recommend you to try Affiliate marketing once. You can make passive income from it, Moreover you can make more money than Adsense and other CPC networks by having better conversion rates and right promotion techniques. For those who don’t know the meaning of affiliate marketing, […]

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BUSINESS

Upcoming Reliance jio 5G network planning to reduce 90% prices

Reliance jio 5G network: Recently India’s largest telecom operator Jio planing to 5g network setup. Indian largest telecom sector is ever going through one of the worst phrases, but there is no mood to stop Reliance Jio. Geo-Ambani-led Geo has already interrupted the market with unlimited voice plans with high-speed 4G data. A challenge in […]

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