The first important step in the Sales Cycle is Prospecting or Leads Generation. And the easiest and most preferred means by potential customers to communicate is through email. No wonder most sales organizations pepper nooks and cranny of the internet with their contact points, and these come in many forms – however, each message would […]
Data has become more important than ever for marketers. Not just to better understand customers and their journeys, but to launch timelier, more relevant campaigns, and develop the reports that reveal the results of their marketing efforts. Still, as marketers transition towards a role that demands better knowledge of data science, there may be a […]
Call it what you will – “The law of the vital few” or simply the “80:20 rule”. The early 19th century principle devised by Italian Vilfredo Pareto, when applied to customer data, provides us with insights that can change the way we market to our customers and prospects! That is if 80% of our revenue comes […]
“The customer is king” is a well-known term that stems from a universal view of how customer service should be approached. For decades, customer services and sales departments have taught their staff that this is the case, but this mindset has led to organizations treating every customer the same. So is this universal approach still […]
Data is a double-edged sword. There is more of it than ever before, collected and collated through countless online and offline channels. As a result we are able to glean more impressive levels of insight into the actions and motivations of customers. At the same time, with ever-expanding volumes of data comes complexity and an increase […]
The majority of marketers are frustrated with their databases and the quality of information they contain. Armed with the correct data, marketers can effectively target new customers and prospects whilst ensuring that existing customers only receive relevant marketing communications. No customer wants to receive an e-shot from a business encouraging them to buy a product […]
When it comes to data analytics technology, there is an understandable desire for marketers to jump on the hottest and most exciting trends. However, expensive failures and undelivered promises from past ‘big things’ mean that not everyone has embraced the concept of a Single Customer View (SCV). Some sceptics have even gone as far as to say […]
